For the 55 million people in the U.S. who
suffer from recurrent cold sores, research has shown that a new all-natural
zinc compound, ViraZincTM, recently introduced by Los Angeles-based Pure
Lip, Inc. www.purelip.com, may provide
a preventative "pretreatment" solution.
According to medical experts, cold sores
or fever blisters are caused by the reactivation of the latent herpes simplex
virus that an estimated 80 percent of Americans have and which 20 percent
(approximately 55 million) express in the form of recurrent cold sores
Stress, illness, lengthy exposure to sunlight, harsh weather, chapped lips,
even menstruation have all been identified as precursors to a cold-sore
outbreak.
Medical research has demonstrated that zinc
is highly effective in inhibiting the herpes simplex virus. However, ingested
supplementation of zinc is insufficient, and topical applications have
had limitations: compounds that provide bio-available zinc such as zinc
sulfate can irritate the skin, while well-tolerated compounds such as zinc
oxide yield little bio-available zinc.
Zinc Glycerolate, a zinc compound invented
by Glyzinc Pharmaceuticals Pty Limited and subsequently purchased by PharmAction
Holdings Limited of Victoria, Australia, appears to have solved the problem
of safely supplementing zinc topically. As reported in the Medical Journal
of Australia, a placebo- controlled, double blind trial of 158 patients
with oral herpes (cold sores) found that "to our knowledge, zinc glycerolate
is the most effective zinc delivery compound other than by the intravenous
route." The study also "corroborates previous reports that zinc ions inhibit
the synthesis of viral DNA in cells that are infected with herpes simplex
virus."
This innovative, effective zinc compound
has been licensed as ViraZincTM by Pure Lip for exclusive use in the U.S
where cold-sore sufferers have been looking for a solution to their condition.
Thousands who turned to the Internet for help have found www.purelip.com,
which not only offers information about cold sores, but also a new therapy,
Pure Lip Prevention(R) with ViraZinc.
Dermatologist-tested and hypoallergenic,
Pure Lip Prevention with ViraZinc moisturizes the lips, addresses triggers
shown to cause reactivation and provides an effective antiviral cold-sore
"pretreatment." According to Pure Lip founder Robert Moffitt, "ViraZinc
is a state-of-the-art compound that enables us to safely provide nature's
best anti-cold sore medicine."
Pure Lip Prevention functions without preservatives,
additives and chemicals commonly found in lip balms that can actually promote
cold-sore reactivation. The clear ointment can be worn daily as a moisturizer,
or during high-risk times such as stress, illness and after weather exposure.
Reaction from around the country has been enthusiastic.
In a recent article about Pure Lip Prevention
on AmericasDoctor.com, Steven J. Adashek, M.D. says over-the- counter topical
gels that may reduce the irritation have been one of the only methods for
combating cold sores. Products such as Tingle Stop, Viractin or Herpalieve
can be effective at soothing and softening the lips. Cold sore prescription
products, such as Denavir, may shorten the healing process. But, the article
reports that "Pure Lip Prevention is the first and only product designed
to prevent the outbreak of cold sores."
In Panama City, Fla., Jim Lindner, 45, likes
Pure Lip Prevention "much better than anything else, including a $30 prescription
medication, because it's light on my lips and doesn't run off."
In Glastonbury, Conn., Kendra Capen, 32,
gets fever blisters easily, "but I haven't had any cold sores since I started
using Pure Lip Prevention. It's all the proof I need that it works."
In Danville, Ala., Rosa Holcolmbe says her
red-haired, fair-skinned children are especially susceptible to cold sores.
"Any sun exposure gives my children cold sores," reports Holcolmbe. "Other
products were messy and tasted bad to them. Pure Lip Prevention has no
taste, and now my kids have no cold sores."
In fact, in light of its highly visible money-back
satisfaction guarantee, Pure Lip reports a 99.7 percent customer satisfaction
rate and that repeat customers are buying twice as much as first-time buyers.
Prescription drugs may still help some people
deal with cold sores once they appear, but all-natural Pure Lip Prevention
is the only product specifically designed to help prevent a cold sore.
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Information provided by Internet News Bureau.
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