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Volume 4, Number 1 - May 31, 2002
Throw Out The Bath Water To Save Baby's Skin

 

   No loving parent would use a stripping agent to bathe their baby, yet every day millions of parents unknowingly do just that. They wash babies with products containing sodium lauryl sulfate or sodium laureth sulfate, corrosive detergents found in most shampoos, baby washes -- and car washes. 

   Commonly listed in the first five ingredients of baby cleansing products, sodium lauryl sulfate and sodium laureth sulfate are synthetic chemical detergents that clean by corrosion, are known skin irritants and dry skin by stripping its protective lipids so it can’t regulate moisture. 

   Sodium lauryl sulfates are proven to be primary skin irritants in clinical tests. In higher concentrations, sodium lauryl sulfates remove grease spots from garage floors and degrease vehicle engines.  

   “Skin is the largest organ in the body, and babies especially need and deserve the most gentle, natural touch, whether from a product or a parent,” says Eric Altschul, CEO of BabySpa, a leader in natural baby care products designed to promote wellness and bonding between parents and babies. “Sodium lauryl sulfate can irritate skin, eyes and the urinary tract and contains trace amounts of sulfuric acid. 

   Baby’s skin is more sensitive than an adult’s; it reacts in a more pronounced way. Sodium lauryl sulfate and even the less irritating but related sodium laureth sulfate can cause rashes, dryness and irritated redness. They are not suitable baby cleansers.”

   A recent study at the University of Georgia Medical College indicated that sodium lauryl sulfate and sodium laureth sulfate penetrated into the eyes, brain, heart and liver and exhibited long-term retention in tissues. The study also indicated that sodium lauryl sulfate penetration kept young children’s eyes from developing properly and caused cataract development in adults. In her book, Beauty to Die For, Judi Vance mentions Japanese studies showing that sodium lauryl sulfate damages the DNA (the genetic codes) within cells.

   Some baby product brands incorporate anti-irritant ingredients into their formulations to reduce the irritation sensitivity potential of sodium lauryl sulfate, but not the other side effects. 

   “These products offer two ingredients: one to clean, the other to ensure that the first is not irritating your child, or at least irritating him or her less. Why would we as parents use such ingredient combinations?” asks Altschul.

   What is the alternative to using sodium lauryl sulfates? 

   Use natural cleaning agents instead of detergent. Natural cleansing agents are the purest cleansing choice next to using soapy herbs such as soapbark. 

   For example, BabySpa cleansing products use coco-betaine, derived from coconut oil, as an emulsifier (soap). It is non-irritating, extremely gentle and does not strip and dry the skin. It rinses easily and truly does not cause tears. Some “no-tear” formulas contain numbing chemicals that dull eye membrane pain as harsher chemicals burn them. These products are not gentle; their harshness is simply camouflaged. 

   “There is a growing trend of Moms and Dads looking for better ingredients,” offers Altschul. “Every parent can do better for their kids and buy better products. As with healthy food, infant skin care is not a place to cut back.” 

   Obtaining knowledge of ingredients can be an overwhelming task for parents, especially first-time ones. 

   Many upscale product lines contain the same potentially harmful ingredients used by cheaper brands. “Upscale does not mean natural. Read and understand all ingredient labels to ensure that you are buying the best,” emphasizes Altschul who is dedicated to enhancing the lives of babies and promoting parental bonds. 

   “Quite simply, if you can’t understand or pronounce ingredients’ names, they are suspect and you need to find out how they are derived,” continues Altschul. The word “natural” is overused to inspire confidence and trust, but even many naturally derived ingredients are harsh and can irritate baby or adult skin. 

   Aligning with a trustworthy baby product company whose principles and intent match parents’ simplifies ingredient research. Knowledgeable guidelines and explanations like those detailed on BabySpa’s website, BabySpa.com, provide authoritative answers to skin care ingredient questions. BabySpa’s ingredient philosophy guarantees avoidance of harmful substances by ruling them out completely. 

   BabySpa provides its customers consistent safety and purity levels by adhering to these standards: BabySpa does not use harsh chemicals, detergents, alcohol, mineral oils, petroleum products, sodium lauryl sulfates, nut derivatives, animal products, artificial fragrances or colors. All formulas are hypoallergenic and cruelty-free. Babyspa uses only the highest quality natural ingredients, ensuring the purest and safest baby products available anywhere in the market today. All formulations are developed in consultation with a leading pediatric specialist. 

   “Parents who buy BabySpa products typically have knowledge of ingredients found in other baby products and understand the harm some of them can cause young children,” Altschul continues. 

   “BabySpa encourages consumers to compare ingredients with other brands. Many upscale brands do not give real value, and most are not natural.”

   Leslie Kehoe, a mother from Thomaston, Maine was using a top baby product to bathe her newborn son, yet she suffered from contact dermatitis on her hands resulting from constant immersion in water. She tried BabySpa bath products when she purchased a BabySpa gift set for a friend. “Well, my hands started clearing up right away and my son’s skin looks and feels wonderful,” reports Kehoe. “…I was using [an upscale natural brand] on his skin, but that ruined my hands. Although it, too, is made of natural ingredients, it’s not nearly as gentle as BabySpa.”

   We don’t normally think of shampoo, lotion, bubble bath or massage oil as life-threatening, but new parents using BabySpa products may be spared tragic consequences. 

   BabySpa is the only baby product company that will absolutely not use nut oils such as almond, peanut or hazelnut in its formulations (coconuts and palm nuts are in a different family). Surely these sound like safe, pure, natural ingredients. Why are they banned? Many babies have severe if not lethal allergic reactions to nuts yet children are not tested for such sensitivities until they are two years old. Almond and hazelnut oils are present in most upscale and natural brands. 

   “We just will not include nut oils,” states Altschul. “We strive to offer parents baby products they can trust to be formulated based on authoritative ingredient knowledge.”

   Mineral oil and petroleum products clog pores so that skin cannot breathe, therefore it cannot heal. Rashes and irritation worsen as irritation is locked in. Skin needs to be clean so pores can release and heal. Mineral oil and petroleum products are also dangerous to ingest and environmentally unfriendly.

   Creating a better world for children is Altschul’s passion. 

   BabySpa’s upscale natural line of bath and skincare products promotes health and wellness by using only the safest, most natural ingredients in all its baby soaps, washes, bubbles, lotions, oils and gels. Committed to promoting parental bonding, BabySpa also developed a collection of nurturing care products, infant massage oils, a soothing CD, luxury textiles and creative gift sets designed to please both baby and parent and promote the most important skin treatment of all—the human touch.

   “Touch stimulates hormones such as those for growth while reducing stress,” says

   Dr. Tiffany Field, Director of the Touch Research Institute in Miami. Infant massage promotes digestion, relieves colic and gas discomfort and calms hyperactivity. Calmer babies relieve parental stress, too – especially when the whole family gets a full night’s sleep!

   “Skin to skin contact is the single most important thing that parents can give to their babies,” Altschul emphasizes. “Our products and suggestions encourage parents to take the time to touch and massage their baby. It is calming, healthy and promotes a deep bond between parent and child. The value of touch cannot be over-emphasized.”   

   BabySpa is initiating a national infant massage program to instruct and support parents seeking the health and bonding offered by infant massage. “We are about more than cleansing babies,” says Altschul. “We are dedicated to enhancing babies’ lives.” 

   BabySpa also helps less fortunate babies by actively contributing to infant HIV charities.

   “As a father and an entrepreneur, I feel good about what we are doing at BabySpa,” Altschul concludes. “At the end of the day, I know that BabySpa products and programs are improving babies’ lives.”

   BabySpa products are distributed internationally in juvenile, specialty gift, natural food stores, pharmacies and better groceries.  

   BabySpa products are also available for individual consumer purchase at www.BabySpa.com.
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Information Provided By Christie Communications Inc.
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